Retail was the original route and I can't put my finger on if they're going to keep shrinking it down to convert to online or direct sales.
They've at least stopped the bleeding by closing down the beta stores and keeping with the alphas of the group.
Growlife was popular at first because of its deals and big plans. They were aiming to create a machine that moderated transactions to state spec.
They had plans to capitalize on new tech and join up in supplying other companies with gear - Also the G.I.F.T. Program that helped empower the growers and bring in profits over time for Growlife.
The old Growlife always had some smooth sounding sales idea. While it often sounded gimmicky, there was also a lot of clout to it.
This new structure does seem like a ship saving approach. More suit & tie, less gimmick. The memory of Hegyi being a former Microsoft executive slipped out of mind over time as he became more widely recognized as Growlife CEO. Kind of wild how credentials fade from memory, but he is at least savvy in the tech sector and that gets points when dealing with pot stocks. He also miraculously pulled it out of the gray graveyard, a pit that almost everyone said could not be clawed back from.
Whether you like it or not, this ticker has a pretty rich history and is thankfully steeped in the picks and shovels - more legitimate side of the industry.
If there's one bet you can make during the shaky politics of this election season, it would probably be on the guys who already can sell to all 50 states and beyond.
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