If you had read the court documents you would understand that Leon Hendrix would have to license the Jimi Hendrix name through Janie Hendrix and Experience Hendrix.
You do know that Hendrixlicensing.com and Andrew Pitsicalis had to pay damages to Janie Hendrix and Experience Hendrix for Trademark infringement.
GRCU has tried to use Pitsicalis to pump the stock in 2015 and it failed just as it will fail this time.