Perhaps my use of the word reasonable was a little confusing in the context of what I was saying. One of the benefits of having Dr Jones on our team is that he had many established relationships within the Industry and he knew the players in Morpho. He knew what the sales people were saying to other customers regarding our company . He most likely taught some of them what to say regarding the Competition. ..."Smith's violated our patent, Implant is on shaky ground and could go out of business and then your investment was for naught" From industry insiders and his knowledge of the players,He knew exactly the strategy Morpho would take and dropping the price was definitely in the realm of possibility. What was left was to figure out how low they would go to get the order.
He did a pretty good job of figuring out that reasonable price point. He chose a price that the TSA could say was not way out of line versus the other 2 bids , but "reasonable" and yes Mr Morpho your product didn't meet our specifications.
As far as lowering the prices on the second order, the posted order against our contract did show there were 3 bidders. As I said before take away the debt, and you remove the reason for them to drive the prices down. Then add what Zeynoc had to offer in his post and you have a very attractive takeover target. What price will that be will be up to what the acquiring Company values it at.