"For listeners who identify with Trump, there is little they need to do but claim what they’re entitled to," she says. "No need for sacrifice, for compromise, for complexity. He taps into fear and insecurity, but then enables his audience to express that fear through anger. And anger gives the illusion of empowerment."
In style alone, however, this "emotional" appeal may not be enough to portray a strong leader. As much as the American people look for authenticity and spontaneity in a president, which Trump seems to have mastered, they are also known to value discipline in their leaders.
"Leadership is hard; it needs discipline, concentration, and an ability to ignore what's irrelevant or needless or personal or silly," Pullum says. "There is no sign of it from Trump. This man talks honestly enough that you can see what he's like: He's an undisciplined narcissist who craves power but doesn't have the intellectual capacity to exercise it wisely."
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