I don't think they close Apollobet down. It does make profit, just not enough to overcome expenses. If Seaniemac can make the company profitable, then Apollobet would be extra income. Also, it's a tactic to gain more users. I think of it as something similar to chevy vs. GMC or Ford and Mercury. Reaching more users, that's what it is all about. And who's says they don't shut down Apollobet and retool it after Seaniemac is up and going, then release it again also.Go BETS