"He might merge dnax holdings with dnax brands and make those shares public."
1) If all he wanted was 2 billion more shares of DNAX, he could have just raised the A/S of DNA Brands, Inc. from 10 billion to 12 billion. There is no need to create a separate corporation to achieve that.
2) Read the last PR from yesterday. It is clear that Adrian wants DNA Holdings, Inc. to be a separate entity which is a wholly owned subsidiary of DNA Brands, Inc. It is just not clear yet why that is true.