If the Captain Cold figure was from "Legends of Tomorrow" i could understand that. But, it's the Captain Cold figure from "The Flash" TV show. I guess it could have been worse (a Martin Stein or Heat Wave figure).
I know Star Trek is in the future, but, not about time travel (and every show is in some time period).
I think people will need to find one or two good items in every box, for it to be worth it to them. Or, for someone that wears T-shirts, the value is right there, everything else is a bonus.