Definitely the key factor is whether or not the consumer is pleased with the value. I was just indicating that it is not all together inappropriate for the box provider to use standard retail pricing as a starting point.
Even allowing for the msrp, Benny barely made his stated value. He is claiming more exclusive items for the next box, which seems to suggest items he is having manufactured exclusively with branding from REDG based properties. Very curious to see what they will be.
News 
Market Data 
Discover 
