Yep. The company's biggest mistake so far has been trying to grow to fast. It'll become a major issue for them when competition ramps up...and without any intellectual property or otherwise no proprietary products, competition will clobber KSHB. I can already order the vast majority of this company's products straight from China on Alibaba for MUCH cheaper.
Folks claiming this is a viable long term investment at the current stage are out of their minds and/or just don't know what they're doing.