Replies to post #82920 on NeoMedia Technologies, Inc (NEOM)

[streetstylz]

Question To Mobot


To whom it may conern,

I am a shareholder of Mobot's parent company NeoMedia Technologies, and I was writing to inquire about the following:

RPA Intros Acura RDX

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1002951084

"The print component was conceived as the first broad domestic use of "image tagging," she said: Prospects will be sent viral messages instructing them to snap camera-phone pictures of magazine executions and upload them to an Acura site. Image recognition software enters readers into contests, and sends them e-vites for parties and technology events, as well as RDX information."

If you are able to comment, is Mobot powering this Mobile Marketing campaign for California based firm RPA? Any and all info would be greatly appreciated.

By the way, wonderful work on the Starbucks Summer Persuit Mobile Marketing campaign :)

Thank you,
Sean


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Response From Mobot


Hi Sean,

Thanks for your note and your interest in Mobot.

I Can't really comment on the Acura campaign other than to say Mobot is not involved.

Mobot has a few competitors out there, and this piece of business has gone to them. To me, competition and the existence of competitors validates the opportunity and helps create the category in such a burgeoning space. We are speaking with dozens of brands and agencies about creating mobile campaigns using visual recognition. The Acura campaign if well executed, will make Mobot's phones ring even more since we are known as industry leaders.

Glad you are enjoying the Starbucks promotion. This has been a real pleasure to work on!

Be well :)


Mark Bees
Vice President
Market Development
Mobot Inc
www.mobot.com
617-838-0001
Point Click Connect