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Pass the Salt

09/12/16 8:45 PM

#260001 RE: squeak1 #259892

I don't believe the bank in Africa has invested big $$$$$$$ to achieve failure. 1st couple of banks IME are going to be the bridgehead to multiple African countries using and benefiting from the approach.

I am very interested to see the type and breadth of the marketing campaign that is going to be implemented by the bank. My hope is that it is extremely viral campaign and--as such will catch-on like wildfire.

The banks $$$$$$$'skin in the game' is not only for roll-out--it is to capture the maximum amount of 'wildfire' and then capitalize on it in spades. They're not in this for fun or to be a non-profit purposes. This is going to be very, very interesting...