Do you realize how long SDC has been around? And how many firms that have the resources to run with it have kicked the tires and passed? This is a "developmental-stage" company that's been "starting up" for at least 10 years. Can they continue to get companies to dip a toe in the SDC-treated water? Sure. There will always be enough of story to put out a PR about the latest company to give it a try.
So...let me ask you...what is YOUR endpoint for this technology? How many QSRs, cruise ships, meat processors, janitorial supply companies, MLMs, will have to try it and pass before you admit defeat?
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