at the same time you don't want to put a ton of money into advertising during the 90 period. if you are still working on making the site perfect, you wouldn't want to scare away potential new customers.
my consern here the last few weeks is Alex and Young have started to beleave what they post or blog will turn a serious investor on to buying. Earning will do that.,I have a feeling the financials will be bad.,however they will answer question investors have ask about shares issued