Replies to post #41652 on Hangover Joe's Holding Corp. (fka HJOE)

[Steven1973]

Adding more products shows the company is growing and moving in the right direction. The SMS Model (same one for Tabasco) is tried and true being used for HJOE's. Franchisees are spending $25K and much more for some for each territory. When a person spends this kind of money for a franchise, they don't give up easily. This gives HJOE"s free boots on the ground to help sell the product. More great products motivate the dealers to sell more and more. I have heard a story of a dealer that didn't get traction with the shots at one store but called back about the jerky and the C-Store owner told him to come back and could now put in all 3 products.




"HJOE can't pump the Hangover or Energy shot swill - so now they are a beef Jerky company - this stuff is too funny."

Quote:
I think the beef jerky will be HJOE's flagship product moving forward and lead to bigger sales for their other two core products.

"How will this happen zero national advertising or marketing?"

[james885]

Many of today's jerky companies started out taking their products to events across the country to gain exposure without any national advertising. As an example Krave sold $20k worth at a Boston Marathon a few years ago. Of course that was before Hershey's bought them out for between $200 million and $300 million last year. Now HJOE has many dealers across the US and the numbers growing who will have the jerky at venues across the country. BTW there were 3 other jerky vendors at the festival last weekend and we blew them away.

[Steven1973]

10 Great Companies That Started Selling Something Else (Probably see Hangover Joe's name on this list someday). Here is the link if you want more details for this really cool article:

http://www.retireat21.com/entrepreneurship/10-companies-started-out-selling-something-else

#1 3M
#2 Abercrombie & Fitch
#3 Avon
#4 Colgate
#5 Flickr
#6 Microsoft
#7 Nintendo
#8 Nokia
#9 Twitter
#10 Wrigley


HJOE can't pump the Hangover or Energy shot swill - so now they are a beef Jerky company - this stuff is too funny.

Quote:
I think the beef jerky will be HJOE's flagship product moving forward and lead to bigger sales for their other two core products.
How will this happen zero national advertising or marketing?

IG