I don't know much about the laws surrounding stock, but I would have thought it wasn't right to promote an upcoming discount for shareholders only. In my mind that's advertising you to purchase stock in hopes of the discount being worth it... and requiring people to pony up for the discount. IDK if that made any sense.... lol Either way, I don't need to be a shareholder to want this product! I'm waiting to move into my new place to put in my order, but if a discount is offered and it's time limiting, I'll put in my order same day. Love this type of technology!