I could be wrong, but there is two thing going on with the negotiations, one is licensing and then there is a co-packing agreement. I think the licensing is already a done deal. Meaning Nate has already come to terms on another company branding the Nate's Pancake product. The co-packing issue is more complex. ABCO can not do national distribution and I believe Nate is negotiating with the same company a deal to get Nate's Pancakes name brand across the country. The canned batter product will be all over the country it may not always have Nate's Pancakes on the label. However Nate's will make money on all of it.
We buy these products everyday folks, some you know by the brand name and some look like a store brand, but they are really the same as the brand. All I know is we will benefit from every can sold. Nate has been doing this for years, but being small operation is tough when you are bootstrapping.
Watch Shark Tank and you will see that investors want a huge chunk of company equity to get the product out there. It's f'ing tough especially in the food business and it takes time if you are not a big fish.
We are close folks.