It's not a matter of knowing how to shop on line or refusing to but what's practical. 99% of shoppers buy their laundry soap,tooth paste, hair spray, all purpose cleaner, dish soap, hand soap, etc. at the same place they do their weekly shopping. They don't go on line and buy dish soap here,laundry soap there, and an all purpose cleaner somewhere else and then wait a week for it to arrive and pay a shipping fee that's 50% as much as the product unless they buy large quantities.
If the product sold well enough that a retailer would keep it on their shelf people wouldn't have to go on line to buy it. But since the company has failed to brand the product well enough that most people even heard of it they just don't buy it and most retailers don't want it taking up space on their shelves. The sad part is that close to 80% of the shoppers that used to buy the product no longer do so because they either found a product they like better or they tired of trying to find it locally or going on line to order it. Sales prove that because sales were once over $500K a year and now I doubt they are much over $100K a year. Selling a product on line for $10 and charging $5.99 to have it delivered just doesn't work and most people don't want to buy a years supply of everything they buy and store it until they need it. In some cases you can have it delivered to a retailer where you can pick it up but that's another extra trip to the store that might be on the other side of town meaning more gas on top of the price of the product. Eric could have the best product in the world but if he can't brand it that doesn't matter because it won't sell and he has had 10 years to do it and has failed miserably. It's not just that sales aren't growing, they are plunging. Is it any wonder that in most weeks the stock doesn't even trade? And when it does it's for a few bucks worth. Who wants stock in a company where sales have been tanking for years and where major retailers are kicking the product to the curb?
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