"Because he said it's not his main priority now, as per his shareholder update PR. Now it's all about aligning the company with some other revenue generating private company so as to do a reverse merger. Or so it would seem. And so far, this is just all projection and talk. Nothing signed, nothing finalized."
Plis, let's not forget that the merger is actually speculation on my part... although it makes sense based on what Adrian stated in the last PR when combined with what is stated on the corporate website.
In the last PR, he only referred to the other company as a possible "partner" and a partner can mean many things. To me, a merger with such a partner makes the most sense when Adrian wants access to the partner's existing revenue for the purpose of bootstrapping the energy drink product line.
However, I could still be incorrect.
I will point out that if a reverse merger does occur with a corporation that already has a product line which generates consistent revenue, even with a minor reverse split (such as 1:5) to allow for proper proportional redistributng of the common shares among the principals of both companies, after the merger, the PPS should skyrocket because DNA Brands will then be a corporation with revenue again... and the potential of the energy drink intellectual property.
Immediate post merger gains on PPS of 5x to 10x should be quite reasonable to expect, depending on the current financials of the other company.