Hey Tste,
I thought you were out at .30? You had an opportunity for that exit a couple of weeks ago. Didn't change your strategy?
It is decent news. The coffee machine investment supports commercial and restaurant use of their coffee. The two go hand in hand as many restaurants will not purchase the pricey equipment but rather have the coffee supplier agree to supply the equipment if exclusive use of the supplier's coffee is granted within a particular retail facility. That is how we worked it with our stores thru Sysco and other wholesalers and their coffee label suppliers. Cafe Rica could certainly become a cash cow if they were to distribute and supply large chains both regional, national, then global. It's a step in the right direction in that regard. But as you said, no bit of news, albeit huge, good, bad, or insignificant, will move this stock. It's sickening. All white noise to the street I guess until they post positive earnings per share and stop eating the profits internally.
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