Yep. You have to search for a cold vita drink of any kind at the grocer. Seems like Bai and Coco water are at checkout and the impulse aisles...flavored Club Soda seems to be a push too, but they can afford the placement and promo costs, so makes sense I guess. Plus, nice to buy a 2 liter for home use...years and millions of dollars ago they could have been in a good position here, but, failure to execute kills every opportunity, as evidenced here.