Yep. And they always ignore competitive dangers, and black swan possibilities. Sometimes a company can really be great but if someone comes up with something just a little better then investors might in trouble. Also 'splains why you probably don't want to average down. Put another way... Shit Happens. Still I think SWKS is a good investment in a diversified portfolio.
Right now. SWKS is my ONLY up stock today.
"Do this and you'll hone your skills some. I found out that they almost always sound positive, regardless of the reality they face."
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