Cabernet--Exelent article, nice find. The author wasn't familiar enough with neomedia to help us much tho. Many of the things he said:
However, if product UPC’s are readable by any cellphone, off the shelf, then the potential for bottom up social software to bloom is seeded. Imagine scanning a UPC and getting a quick report from greenpeace or amnesty on the manufacturer’s worker rights record or undesirable chemical ingredients, you could leave a rant or a glowing review on your breakfast cereal and create your own database! Mobile activism - or perhaps this should be called mobile action (maction man!) - will boom as this technology is not only cheap to implement and to participate in, it requires virtually no technical knowledge to use and most importantly for mass adoption - this software can generate micro payments to producers or traffic revenue for operators.
he is just imagining what Qode can do already. But NEOM is mentioned with Nokia so I take it Qode will be on the phone and that IS AWESOME. Also I hope we and scanbuy come to an agreement soon as they were mentioned also.
QCurt