A company cannot sell additional shares to the public unless they are first "registered". Your claim that ABRW is not attempting to sell additional shares at this point is correct, but that doesn't mean that individuals who purchased shares at 20 or 30 cents wouldn't like investors to believe that they are worth substantially more than the current market price and sell those shares to the suckers who buy into that reasoning hook, line and sinker.
That would fit the definition of a Pump & Dump.
An Investor Relations Firm does not assist a company with the sale of new shares registered under SEC Rules. That is the job of an Underwriter.
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