Not at all SeaWA it is easily explained. The website based analytics and metrics are at first all estimates and averages. Second we can associate those numbers with new customers signing up or a internet browsers curiosity , going hand in hand with advertising campaigns or large sporting events when one needs a bookie as it were. I do not think with Dazy's assumption that If and when a sporting event is watched/bet upon that customers "bust" out the laptop while sitting ringside or couch but rather like anyone in the modern world uses thier smart phones or tablets. As such customers are gifted with promoted app(s) to use that website based analytics do not measure.
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