They would be better off putting a naked barista on each Kcup & selling on Penthouse.com...which is to say they would be better off not even touching this.
Classic penny stock pump n dump play. Instead of a business focusing on it's core and getting it profitable (which any succesful business would do), penny stock pump n dump plays continually find new 'adventures' to chase after giving the unfortunate stuckholders another pipe dream to cling on to. Meanwhile, in the big picture the company just keeps wringing a few more dollars out of the people unfortunate enough to be its victims.
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