CEO P. Brings 180' Sophistication Equation with Electromagnetism. He is a game changer with the connections already in place to make deals happen. E-Ink is a story to study for anyone who believes in start up storied success. Not to be glib but, the been there and done that rings true in this instance. Steve had it with the jet skins business that he spun off. Sri has it with the E-Ink success on a much larger scale.