Here is a case for buying ISC at a premium as opposed to using a simplistic 1 or 2x revenue model:
1. ISC is THE leader in an emerging long term growth field. This is due to two indisputable facts that set them apart from all of the potential competitors in trace detection:
First, they have TSA qualified technology for both cargo and passenger screening, both of which is very difficult, time consuming ,and expensive to get.
Second, they have the best technology, The TSA considers it to be the best, and to represent the next generation in trace detection.
2. ISC non-swab 'sniffer' technology is (we believe) 'disruptive', and expands the size of the future market in both ETD and drug detection by being able to do more than previous and other current products can do in terms of speed, ease of use, range of detection, and rate of false positives - all with no radiation risk. Some here think it expands even further into disease detection etc.
There is TREMENDOUS GROWTH POTENTIAL over the coming decades. The future market EXPANSION of use includes the following:
* Police & Bomb Squads
* Airports
* Border Crossings
* Military Defense
* Seaports and Containerships
* Field or Forensic Use
* Nuclear Facilities
* Embassies or Consulates
* Courts of Law
* Postal Stations
* Corporate or VIP Headquarters
* Commercial
* Correctional
* Federal buildings
* Schools
* Railway, Bus and Subway Terminals
* Special Public Events - Large Public Gatherings
* Leases, Rentals
These are very large future markets. In many of these markets there is hardly a TRACE to be found currently. But, there probably will HAVE to be. Once ETD is added on as standard in the airports, the next logical step is to add it anywhere where detection for explosives and drugs is currently be done. This makes ISC technology comparable to high tech startups and early leaders - which are often valued at very high premiums based on expectations for a future revenue stream in the billions of dollars.
3. Companies making far more than $50m a year in baggage screening EDS technology may lose out on future EDS contracts unless they own or utilize ETD add-on technology in the screening tunnels. This is a HUGE factor in valuation. If you stand to lose $1 billion or so in contracts because you don't have TSA qualified trace detection in the next generation for baggage screening, you might think twice about how much you would be willing to pay to avoid the R&D cost and time to try and get it organically - especially when the vast majority who do through that process fail. You might only have to think once about it, eh? The same advantage may well apply to cargo screening in the future also, another very large revenue stream for these companies that they will need to protect by having qualified trace detection.
This is very large 'leverage' that is in ISC's favor. What other choice will a baggage and cargo screener have to compete against Smith Detection?
4. ISC maintenance revenue has not yet been determined, but could be substantial, and could significantly increase margins, both of which would figure into a more 'fundamental' analysis of valuation.
5. Pricing pressure may weaken as ISC is now established as the proven technology leader, and the qualified competition was just cut in half from 2 to 1 players.