The direction depends on the app. Progress was made this week but much more work needs to get accomplished.
It's difficult to translate music video numbers into download numbers. We just need to see. I think the download numbers will be respectable for this month but still less than 2m total downloads. I think more advertising is needed in a different venue. The music videos concentrated on initiating a flash mob using the app. That's cool but the app has other purposes.
FDBL needs to have a cool app with many users to generate advertising interest. A robust and fun app is the key. All the advertising in the world could not have saved the Yugo (not sure everybody remembers that car). In other words, users expect an app that works and benefits them. People aren't going to use an aggravating app like a percentage of Android users are experiencing.
To answer your question, I think this app will really get popular when it's working and more features are added but it's going to cost. I do believe any dilution can get offset by pps increase plus. The juggling act just has to be done correctly.
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