P/L per cdxc for Bleecker Street Research.......
6/20/16,the date the article was issued
cdxc went from $5.00 down to $2.46 with 4.7 million shares trade
or
$12.5 million maximum trading p/l
Assume BSR had 25% short interest,sold at $5.0 and bought back at $2.45,
P/L is about $3.0 million gain for a day's work.
and let's double that,assuming BSR has had an early start
P/L is now up to $6.0 million gain per cdxc per article.
Backdrop:
MC drop is $100 million for the day and most likely to be used by litigation attorneys.
Number of litigations likely opened:
5 so far and most likely up to 10.
Cost to BSR per each litigation:
$250K to $500K per litigation or $2-$4 million dollars,assuming it had engineered an article that is Teflon Tough:settlement cost is a BIG ZERO.
But the article may be compromised with claims like
"CEO Jaksch is also part of Honig's crew."
"management shenanigans have inflated the stock price to near all-time highs"
"There was also a gigantic related party transaction with a company substantially owned and controlled by another ChromaDex director (another regular Honig associate)"
.............
.............
or
5 more litigations from the people/company mentioned in the article for false claims.
Numbers,numbers,numbers
$3-$6 million dollars should be reserved for litigation fees by BSR.
Bottom line:
Monetizing of this article may not be as profitable as BSR thinks and the only winner: ambulance chasers,oops,I meant attorneys.