Agreed. That would be in the category of comparisons. The Fitbit would be like the JV team and the Mycadian, the Varsity team.
I think the point Kaplan made at the meeting was that just because we were excited about the product, doesn't mean whoever you are targeting is going to share that excitement; but my take is that in the article, it says the employees seemed to like it and therefore sounds like they weren't concerned about the "big brother" issue. So I think one of the concerns the companies Curaegis are trying to sell the product to would want to know if their employees are going to reject the idea.
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