“We want to be at the front of the cannabis value chain,” said CEO Sam Talari. “First, we buy the land and clear it, for both the greenhouse and outdoor cultivation come springtime. Then we add our automation technology and institute ongoing maintenance contracts for the life of the leases.”
An indoor structure enables growers to continue operations even during the winter months where outdoor farming would otherwise be impossible. “It’s about harnessing every possible revenue stream we can and at the same time setting the stage to pilot the ultimate idyllic and pragmatic cannabis cultivation center,” exclaimed VP Cameron Cox.
Some "pilot"... it never even aired.
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