Alkaline88 Expansion Program Brings Healthful Hydration Across the Nation as Summer Heats Up
SCOTTSDALE, AZ -- (Marketwired) -- 06/14/16 -- The Alkaline Water Company Inc.(OTCQB:WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is pleased to announce acceptance for product placement in both 1 and 3-liter sizes at Southeastern Grocers, LLC, the parent company of Winn-Dixie, BI-LO, and Harveys grocery stores.
"With today's news, our national expansion program just took a major step forward in the southeastern region and we couldn't be more delighted," states Steven P. Nickolas , Alkaline Water Company President and CEO. "This agreement significantly boosts our saturation across a broad demographic just before the full heat of summer settles in. We're looking forward to introducing our segment-leading specialty water to a growing audience of health-oriented and hydration-focused consumers throughout the entire area. We are eager to start working with the Southeastern Grocers team in order to make Alkaline88 the #1 selling product in its category across their entire seven-state sales territory."
Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys, and Winn-Dixie grocery stores, is the fifth largest supermarket chain in the U.S. and the second largest supermarket in the Southeast based on store count. The company employs more than 66,000 associates who serve customers in approximately 756 grocery stores throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, and South Carolina. BI-LO, Harveys, and Winn-Dixie are well-known and well-respected regional brands with deep heritages and strong neighborhood ties with a commitment to providing the best possible quality and value to their customers.
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