I too shop at Jewel, and there is one identical product after another.. Here is what the Sparkling ICE CEO thinks of all the imitators..
"We are the #1 player in our category. The #2 and #3 are both in decline. FruitWater is in a state of double-digit decline (could not turn a profit) and the next biggest player in measured channels is also in decline - Cascade Ice- is also in decline.. Sparkling Ice CEO Kevin Klock