IMO it has more to do with getting into more stores as that will be the key to distribution. Many great products never get the exposure and eventually just die off.
I am still very optimistic and hope like hell the R/S never happens. In the event it is announced I will then deal with it and until then will not let the speculation consume my thoughts 24/7 as many have chosen. Clearly high risk and if you can not afford to lose people should really move on.