Because they lack any one with any marketing knowledge anywhere near board level.
a Chief Marketing Officer is urgently needed. Teal is great at running trade shows and events, but communications strategy, even product marketing strategy could all do with experienced leadership who can deliver a complete solution of the four P's.
Alternatively make Andy leader Emeritus and hire an experienced CEO who can grow a manufacturing business not lead an R&D emerging technology shop.
What ever anyone says this company is very transparent on its business strategy and has been hitting the numbers and is on track to break even by the year end and profitable in 2017. just no one realizes that.