If you listened to the conference call from Monday you would also know of positive developments. Dan is trying to refinance the debt with lower interest. He has a path to improve revenue too. Revenue was actually slightly better q1 of 2016 than q1 2015, but it didn't meet what Dan was predicting hence the drop. I think it's just a bump in the road, but going forward I'm very optimistic.
He explained why his expectations weren't met and his plan to remedy the situation. I actually think there is great potential here, yes there is risk, but to each his own to how much risk one can stomach.
Also they have a new IR firm, which I think is very significant as I think this firm will get the word out better about ECIGs potential. For the revs this company brings in and having a product like VIP which is extremely popular in Britain, the PPS is way undervalued at .17, the IR firm should have an easy time finding investors at this price and higher, not to mention it's in a growing sector. Jmo.
You can see the call transcript on SeekingAlpha.
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