If around the $35 mark proves to be correct I think that is pretty crappy. Two years of pilot schemes, and a perfect way to mark prestige cars for less than a single valet!! From what we are to believe APDN holds all the trump cards,they should be able to command a better price! They need a salesman with some authority to move forward,and should be ramming the fantastic advantages of their products to industry. Want to put a bomb up their b##!