Genstrip and it's variations...now Genultimate...have been on Amazon for a long period of time.
Granted,It's accessible to the general public,and is a safe familiar name.
But the Diabetic Industry doesn't recognize Amazon sales as being a significant channel.
Diabetic supplies need to be Brand strong, readily available,Insurance approved,and incredibly accessible...a convenient easy effort purchase, or a automated delivery the enduser doesn't have to think about away.
Scoop