LOVE THIS PART - Patents
and
other
IP
WOWIO, INC. has patented technology (U.S. Patent No. 7,848,951) for the placement of advertising within the framework of eBooks. The patent was
granted by the U.S. Patent and Trademark Office on December 7, 2010 and will expire on December 7, 2030. The patent generally relates to a method and
apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books. The scope of our patent covers
(i) two methods for providing individuals with a plurality of electronic books containing targeted advertising; and (ii) an apparatus for providing one or more
subscribers with a plurality of electronic books containing specifically targeted advertising. The patent covers a method of advertising performed by computerbased
apparatus that inserts selected advertisements into an electronic book such that it does not contain the same advertising in the same location of the electronic
book as any other electronic book previously provided to a subscriber thereby identifying a unique first electronic book. By creating electronic books with unique
advertisements and/or placements of ads in a particular electronic book for a subscriber, advertising fraud, manipulation of copyrighted content and improper or
unwanted dissemination of the electronic book by a subscriber or others can be prevented and/or controlled.