Written in similar text style as well as content: 'Based on testing, PermiPlate 0IS is twice as durable, has 15-30% greater adhesion and is 28 times less porous than conventional polyurethane (it is virtually water proof). Due to its zero isocyanates formulation — zero VOC, and minimal odor — PermiPlate 0IS can be applied in work environments without shutting down the HVAC system or ceasing adjacent workplace production activities–saving 30-60% in application costs.
I think this says it all. I've never heard of 'NewLook' but I'm not in the industry either.