ConAgra might be interested. Sales of PAM ballooned with BB. It couldn't be cooked even in a non stick pan without it.
Some quotes:
Shari: "Maybe I'm not doing it right but I can't seem to flip the pancakes" OConner: "Sounds like you might not have used PAM" Shari: "Oh...It didn't say to use PAM. Was I supposed to use PAM?"
Shari: "So give it a try Greg and tell us what you think" Greg: "It's not to the point where I'm going to be sick"