If you don't sell things you go out of business. So the market will always be as saturated as it can handle. My point is -
1 million dollars per flavor, 1 million dollars per nicotine level, 1 million dollars per device.
The supply will be there if there is a demand, but the current players won't be.
3 nic levels, 12 juices = 36MM in application fees. Like I said big tobacco came in with a shit load of lobbyist and took a sledge hammer to the little guys.