Exactly. The management have paid themselves very well over the last several years especially the CEO and CFO. THe share holders have always been at the back of the line and although ICTV did increase the top line revenue they could never make any money on the bottom line. The no-no line has been around for a while now. Buying a product line that has been heavily promoted and sold seems risky to me. This is just one writeup by a consume report and the content speaks for itself.
Is No No a yes?
The hair-removal device left legs 'prickly' and 'hairy'
Published: October 2013
Photo: James Worrell
Find Ratings
Electric Razors
Shaving battle scars such as ingrown hairs and bloody cuts might have you ready to try anything other than the usual razor. Enter the No No 8800 hair remover, about $285, a device that’s all but unavoidable if you watch TV. According to its website, it lets users go “weeks without shaving” and is “painless and effective.”
How it works
No No, which has low, medium, and high treatment levels, removes hair with a heated wire that stays above the skin. It can be fitted with a wide tip for removing hair on legs, arms, chest, and back, or a narrow tip for smaller areas such as the face or bikini line. You glide the device over skin at a 90-degree angle. A red light glows if you’ve gotten it wrong. Once done, you use the provided buffer because, the manufacturer says, “without buffing, crystallized hair remains in place, giving your skin a prickly feel.”
How we tested
Six female staffers who normally shave their legs at least three times a week let hair grow for a week. We took pictures (no, you won’t find them on Instagram), then asked panelists to shave one leg as usual and use No No and its buffer on the other leg at least three times a week for six weeks. We compared before and after photos.
What we found
Panelists used words such as “prickly” and ?“hairy” to describe how their legs felt after No No. All six said the treated leg was never hair- or stubble-free during the six weeks of testing. Something else that panelists noticed: the smell of burned hair. The final straw? Using No No took far longer than shaving—up to 25 minutes per leg. None of the panelists said they’d want to buy the device, though some described it as “cute.”
Close-up
We tested No No units bought at Amazon.com but found out that the manufacturer won’t back devices purchased from that retailer. According to the manufacturer, the only authorized retailers are Drugstore.com, HSN, and No No’s website. We then tested No No devices bought at trynono.com and HSN, and they performed similarly.
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