NOTICING SMME speaks a different language. SHOW means DEMONSTRATED, and now COMPLETED means IMPROVING. Guess they also figure they can sue Master Card and Visa and no RAMIFICATIONS.
IMO SMME 10-K's were CLEAR and COMPLETED
Unlike SMME, they actually place product on Market and then Improve on it. Ipad, Ipad 2, Ipad air etc... Iphone 1,2,3,4,5,6 etc...
This is what happens, it is called Marketing.
News 
Market Data 
Discover 
