I think the stronger effect will be the introduction of the technology at the Expo in May where there will be an interested audience to make for a nice launch (i.e. splash).
I noticed on AIRPHX's FB page that they announced last week that they teamed up with Cresco Capital Partners:
AIRPHX Environmental has teamed with Cresco Capital Partners, Dallas, Texas to introduce our revolutionary technology to the rapidly growing cannabis industry. AIRPHX Environmental's patented clean air technology treats air and surfaces in indoor and greenhouse grows, dramatically reducing and in most cases eliminating cross contamination issues. Cresco Capital Partners specializes in making strategic investments in the cannabis industry.