Some foam was mentioned but mainly they were speaking out the coatings and the chemistry behind it. Showing that their no bubbles, smooth and glass like appearance while also having a sample of one more with a matted finished, the odorless container of the product in it. They literally had it opened and Joseph said they can do that because there is no odor.
Any other container I have been around would have reeked with fumes. You would have thought hybrids/IFs cans were empty.
Pat actually understands the chemistry incredibly well and he's very passionate about it. So I would say IF came very prepared to the show and they aren't just marketing or getting attention blindly. They know exactly what they are doing and what TrueGreen poly is.
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