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SecurityScientist

04/10/16 12:23 PM

#8862 RE: mrnutsandbolts #8856

I understand the company has contracted independant consumer research by a research company used by advertising agencies in the United States.

The research targeted USA Visa credit card holders, employed and earning between $50,000 and $200,000 per year. The sweet spot for consumer targets of credit card issuers.

Results:

80% are concerned about card fraud.

67% said they would pay for a safer credit card with a built in biimetric fingerprint reader.

68% said they would pay $69.95 for a biometric fingerprint credit card. (This was 1% higher than the previous question - it is thought that when consumers saw the actual price more said yes to wanting it)