This is a vast improvement in design and presentation.
Nice!
I think further explanation or documentation would really be helpful backing up this statement...
"Experience the ultimate quality strip at the lowest price. Users who switch to GenUltimate! will enjoy the same reliable test results as their name brand strips, at a more affordable price."
Customers will be interested in a 3rd party verification of this claim.
Something other than Amazon reviews :-)
A breakdown of some of the findings DECN has used to promote this performance fact would lend credence, and provide reassurance to a potential enduser.
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