Keep in mind folks, when you buy stock you're not actually gambling on that company, you're gambling on the publics IMPRESSION of that company. IMPRESSION IMPRESSION IMPRESSION!
That's why people who are shorting a stock aren't concerned with what a company is actually capable of, rather they simply concern themselves with creating a negative impression of that company in the minds of potential investors. It's a game, a game that shouldn't be legal, but it is, and if you're an investor you HAVE to play it.