Replies to post #16791 on BlockQuarry Corp (BLQC)

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[$Pistol Pete$]

$ISBG Experiential marketing directly engages, invites, and encourages consumer interaction and brand participation.



While costly traditional advertising via radio, print, and television verbally and visually communicates product benefits, experiential marketing immerses consumers within the brand itself by engaging as many human senses as possible. In this way, experiential marketing can encompass a variety of of integrated strategies from individual event sampling to large-scale guerrilla marketing and product placement within the entertainment world. The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand. When done effectively it generates customer loyalty and influences purchase decisions. Our goal is to integrate our brands with the social fabric of our markets, ensuring that our brands are visible in the right establishments and at the right events. ISBG will be actively launching and supporting our brands and aims to be a leader in experiential marketing.

[$Pistol Pete$]

$ISBG Distribution

Our branding philosophy is based on a critical foundation of creating consistent, quality products with a priority on innovation.

Within the U.S, all sales are within licensed establishments, either on-premise or retail. Our distributors will represent our brands in both of these arenas. Many of the top distributors that ISBG will be using have large and diverse portfolios. In order for our brands to receive the attention we require, ISBG must take a lead role in both branding and market development.
ISBG does not believe in a traditional “one-size-fits-all”, mass advertising method. Costly advertising mediums such as television commercials, billboards, and national print are not our focus. ISBG aims to be a leader in product integration and experiential marketing, that focuses primarily on an integrated consumer brand experience.